I think that billboards are both useful and useless. I can see the point of them as an advertisement, but most of the time the driver doesn’t get to see them completely. The whole premise of a billboard is to present an advertisement to people who are in the car. There is always a driver in the car which means that they have to focus on driving. If they are going on a drive then the driver has to pay attention to driving. If they are doing that then they won’t be able to read the billboards as much as a passenger. Passengers are the main people who will see billboards, but often they also aren’t looking out of the window. They may be doing some other activity that takes their attention away from billboards.

If I were to have a billboard I would sell it to someone and use it as a source of income. Billboards are very expensive and I could make a lot of money by selling it. If I were to use it to my advantage I highly doubt that it would be of much use to me because of its lack of efficiency in advertising.